Since 1670, the Negro family cultivates vineyards on the Roero hills. Giovanni Negro and his family work very hard to increase the value of this wonderful corner of Piemonte, dedicating their life to the prestigious native vines: Some of the grapes cultivated are La Favorita and white grape Arneis, Forthe red Nebbiolo, Barbera, Bonarda, the long grape Dolcetto and Brachetto. His prestigious wines are recognized worldwide. Giovanni Negro who has a great personality and is also the Mayor of the town of Roero dedicates himself with passion together with his sons Gabriele, Angelo the Grains Nobles from 1995-2002, he has worked tirelessly to bring recognition to the region, its wines, and its people.