From time memorial, those who know about wines have not hesitated to call Luján de Cuyo city in Mendoza province as “The First Zone” given the fact that it is located in a privileged spot for high quality wines production. The point is that this region has an average height of 900 m above sea level, it has a rocky soil of alluvial origin which is not deep, with a watering system of crystal water resulting from the Andes melt waters, one of the world´s highest luminosity rates with over 250 sunny days a year, little rains and a mild climate with big temperature differences between day and night. All these elements come together to provide an excellent fruit ripening and concentration, developing colors, aromas, flavors and textures in an ideal manner, thereby yielding balanced wines of highligted and particular characteristics, with deep colors, fruity aromas and intense flavors.