TGIC Importers

Off the Press

Share Your Carmenere: Wine Label Design Contest!

  • Jul 18th, 2011

Congratulations to the Share Your Carmenère eight contest finalists. We here at TGIC may have selected the finalists, but the public helps to choose the winner. That’s right—it’s TGIC’s version of Dancing with the Stars!

  • Tell your family, friends, coworkers, Facebook friends, Twitter followers, etc., to VOTE FOR YOU by clicking the words “Vote for You.”
  • Like our TGIC Facebook page, and you receive another vote! After “liking” us, have your supporter email Andrea Wilson with the subject line “I like TGIC and I voted for (your name).”
  • Chat in our Share Your Carmenere Forum and meet other artists and oenophiles.

*Votes are traced so each person can only vote one time.

 

TGIC’s Share Your Carmenère is the hottest competition to hit the wine industry this year!

Consumers and trade alike are invited to compete for a roundtrip for two to Chile’s Montes Winery where renowned winemaker, Aurelio Montes will personally demonstrate the fascinating steps of creating Carmenère at his state-of-the-art winery in the region of Apalta. Aurelio Montes is South America’s legendary three-time award winning Winemaker of the Year and a principal icon of the wine industry. He will teach the winner and guest to make their own Carmenère, and the winning label will be used on a special edition Carmenère.

“TGIC Importers, Inc. the primary driver for South American wine imports into the U.S., including Vina Montes, is doing for Carmenère from Chile, what we did for Malbec from Argentina—putting it on the U.S. map!,” says TGIC’s founder and CEO, Alex Guarachi.

Recently, Wine Enthusiast Magazine presented Alex Guarachi with the Wine Importer of the Year Award and it’s no wonder. Celebrated for introducing Malbec into the U.S., TGIC is now taking Chile’s Carmenère varietal to the next level — full consumer awareness.

The competition itself is almost as exciting as the prize: Create a Carmenère label to be used under the Montes name for a new line set to retail in the United States.

The label should reflect the personality and soul of Carmenère, which is a varietal typically comprising black pepper aromas, red berries, chocolate and black plum. Carmenère reaches its fullest potential in Chile where the pre-phylloxera vines are ancient and the unique climate is perfect for winegrowers.

 

The Story Behind Your Label

The newest era in wine from the oldest vines in the world.

Originally a Bordeaux grape, the Carmenère varietal was wiped out across the globe during the 1800s due to a devastating infestation of the lethal phylloxera louse.

The only Carmenère-growing region that remained unaffected by this plague was Chile. Chile preserved its vines and was completely unaltered by the turmoil spreading across the rest of the winemaking world. Chile’s vines were now the oldest Carmenère plantings in existence.

Wine regions everywhere including Carmenère’s birthplace, the Medoc region of Bordeaux, France, were ultimately forced to forfeit the Carmenère category to Chile where the soil, irrigation and climate conditions provided the ideal growing environment and the vines were original.

But there’s an exciting twist in this tale. Chile didn’t know it had Carmenère growing among its Merlot vineyards for the past two-hundred years. This discovery was unearthed only twelve years ago. And in that short space of time, Chile’s Carmenère has taken the wine category by storm, boasting accelerated growth particularly in the U.S.

And, like all wines Chilean, TGIC’s Alex Guarachi is spearheading what he describes as “the newest era in wine from the oldest vines in the world.”




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